MARCIIE – Marketing Communication Innovativeness of European Entrepreneurs
Website: http://www.uni-kassel.de/fb07/institute/ibwl/personen-fachgebiete/wagner-prof-dr/marciee.html
UNIPV structure involved:Â Department of Economics and Management
UNIPV Team:Â Prof. Birgit Hagen
Project Duration: 36 months
Start Date:Â 01 Sep 2014Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â End Date:Â 31 Aug 2017
Coordinator: Universität Kassel
Partners:Â Universita Degli Studi Di Pavia; Budapest Business School; Haskoli Island; Universidad de Leon; Vaasan Yliopisto; Universita Degli Studi Di Trento; IAE Savoie Mont-Blanc; tichting Hogeschool Utrecht
Budget: € 404.090,00
Description
The aim of the strategic partnership is to strengthen the innovativeness of European entrepreneurs and to professionalize their intercultural communication and marketing activities in order to establish competitive advantages in opposite to non-European entrepreneurs.
All of the participating universities offer consultant and support services for entrepreneurs in which they point out possibilities of funding and offer assistance for the creation of business plans for instance. Hence, an excellent supervision and mentoring by the lecturers can be ensured.
Within the preparing seminars and intensive programs, the participating students will be prepared for challenges connected with a possible self-employment and they have the opportunity to get to know the expert dialogue in an intercultural context.
